SAN DIEGO, Calif.—June 9, 2015—AV Concepts, a leader in creative and technical event solutions, is thrilled to be sponsoring this year’s Cvent CONNECT, which is taking place in Las Vegas June 14-18 at the MGM Grand Hotel & Casino. As the official audio-visual sponsor of this year’s conference, AV Concepts will be partnering with Cvent to produce an unforgettable experience for attendees.
“In previous years we’ve hosted separate conferences for planners and hoteliers, so this year we’re really excited about bringing those audiences together,” explained Eric Eden, senior vice president of marketing for Cvent. “CONNECT will be attended by nearly 2,000 users, participating in over 100 educational sessions, so we needed an event technology partner we could trust for an event of this complexity. Which is why we’re thrilled to be working with AV Concepts.”
In addition to being the audio-visual sponsor, AV Concepts will be exhibiting cutting-edge live event technology at their booth in the Innovation Pavilion, and speaking in multiple sessions for both supplier and buyer audiences.
Success Session Five: Group Marketing Tactics Ignited
Monday, June 15th | 3:45 PM PDT
Group Business Track
Enjoy a series of short talks on the industry’s most buzz worthy marketing tactics and how they can be implemented to target and influence today’s meeting planners. David Deal, director of marketing at AV Concepts will be discussing the rise of experiential marketing tactics.
Success Session One: The Importance of Marketing Events
Wednesday, June 17th | 10:00 AM PDT
Corporation & Association Tracks
Research consistently shows that meetings and events encompass about 25% of the typical marketing budget. In this panel with Forrester Research and Kaiser Permanente, Richard Steinau, executive vice president at AV Concepts, will share best practices on how to leverage live event technology to deliver optimal ROI for experiential events and activations. Join this panel to discuss the value of events in your marketing strategy and how to demonstrate results.
General Session: Cvent Keynote
Wednesday, June 17th | 5:00 PM PDT
Corporation & Association Tracks
Brands are relying more heavily on experiential marketing as a key component of their overall brand strategy. In this General Session, Richard Steinau will examine analytics on experiential marketing spend, the psychology behind why events drive more sales and loyalty than other tactics, and key components for creating immersive events that deliver the highest ROI and ignite the most social media engagement.
And don’t miss AV Concepts’ mini-theatre presentations in the Innovation Pavilion Monday, June 15th at 12:30 PM PDT and Tuesday – Wednesday June 16th-17th at 3:00 PM PDT for a range of live event technology topics, including: best practices for leveraging holographic technology, how to pick the right event technology partner, and tips for how to take general session presentations from 16×9 to 360 degrees.
About AV Concepts:
AV Concepts partners with brands, their experiential marketing agencies, and production partners to deliver creative and technical event solutions. We offer a collaborative, in-house approach for general sessions, keynote productions and experiential marketing activations including creative, engineering, technology and staging. From intimate events to large user conferences, we grow and evolve with our clients as their needs adapt and change. And we’re always pushing the envelope, leveraging new technologies, or inventing our own, to ensure we’re creating immersive experiences that dazzle audiences and drive business results. Visit www.avconcepts.com to learn how we can partner with you on your next event, follow us on Twitter @avconceptsinc or connect with us on LinkedIn.
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