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Posted by taryn on April 23, 2012 in Entertainment Portfolio, Portfolio | Comments Off

Holographic Projection at the Coachella Music Festival

After months of design, engineering, creative production, and rehearsals, AV Concepts delivered a 3-dimensional, life-sized holographic projection effect of Tupac Shakur to perform on stage during both weekends of the renowned Coachella festival. Utilizing a unique Musion Eyeliner screen and a 30 x 13 projection system, that was customized by AV Concepts to descend onto the stage in mere seconds under cover of darkness, in-between parts of their performance to bring the famous deceased rapper to back to life as a perceived hologram. AV Concepts utilized it’s proprietary Liquid Scenic media server to merge multiple high-definition projection streams that delivered the life-like imagery critical to the success and impact of the performance.

The performance amazed hundreds of thousands of Coachella festival-goers, and millions of online viewers worldwide.

Article from Huffington Post: http://huff.to/JNwmFS

Coachella 2012 Tupac Hologram video: http://youtu.be/TGbrFmPBV0Y

Dr. Dre’s Coachella message to fans: http://youtu.be/nwjkaMJVwus

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Testimonials

“Throughout all of the planning we appreciated how available the entire AV Concepts team was, they provided a level of customer service that we really appreciated. There were moments on site when I thought ‘there must be something I don’t know’ because I hadn’t heard much about the audio-visual part of the show. Well, it turned out that I had nothing to worry about because we didn’t have any equipment issues, or room turn issues, or union labor issues – all things we had problems with historically.”Sr. Conference Operations ManagerOracle Open World

“The expertise of your creative team has enabled us to develop a solution for our client that is truly unique and exciting. You went far beyond simply offering suggestions. Your team established a strong and credible connection with our own creative group as well as other suppliers that were key to the project. Your team was also proactive in reaching out in key areas to ensure everyone had the information necessary to deliver an exceptional product at a great value.”Executive ProducerJack Morton

“I am proud to say that I work for AV Concepts! All of us here are passionate about our work and taking everything to the next level. At AV Concepts hard work brings opportunities and the company’s success is shared at all levels. My career here is not only exciting but constantly growing with new goals that continue to shape my future.”JasonAudio Technician

"Immediately after the first night’s show, we received a flood of calls and emails telling us how powerful and impactful it was for our audience. The size of this canvas, along with the creativity and power of how this story was told brought cheers from the crowds while others said it gave them goose bumps. AV Concepts did a great job in turning our vision into a moving reality!"Advertising ManagerWildhorse Resort & Casino

“Working at AV Concepts has provided me with opportunities to share my expertise and experience to improve systems & processes. The company strives to be the best in the industry and deliver best in class service keeping the customers expectation in mind at all times.”WayneSenior Project Manager